As part of our open engineering efforts, we are working with the F# community to enable better Web Project support in the Visual F# Tools, including "publish to web".
If you would like to contribute to this or test early versions it, please see the details at this issue on the Visual F# Tools repository.
You will need to use the Visual F# online templates in the Visual Studio Gallery, which include numerous community-provided web programming templates. You can contribute directly to these templates in the FSharpCommunityTemplates project on GitHub, whose contributors include Dan Mohl, author of Web, Cloud, and Mobile Solutions with F#, shown on the right.
Another way you can contribute is to make some examplar web applications or services with F# and publish their source code on CodePlex or GitHub.